
Been a while since I've quoted Seth Godin's blog on business, leadership and marketing, but once again he strikes a nail firmly on the head - ask yourself what the church in this country could do if it took this seriously....?
"You've probably seen it. The fish monger sees a decline in business, so they have less money to spend on upkeep and inventory, so they keep the fish a bit longer and don't clean up as often, so of course, business declines and then they have even less money... Eventually, you have an empty, smelly fish store that's out of business.
[Godin then says much the same of "The doctor [who] has fewer patients..." and "The newspaper which has fewer advertisers..."]
As Tom Peters says, "You can't shrink your way to greatness," and yet that's what so many dying businesses try to do. They hunker down and wait for things to get better, but they don't. This isn't a dip, it's a cul de sac. It's over.
Right this minute, you still have some cash, some customers, some momentum... Instead of squandering it in a long, slow, death spiral, do something else. Buy a new platform. Move. Find new products for the customers that still trust you.
Change is a bear, but it's better than death."







