Pretty excited (doesn't take much!), because I've just got my tickets to a seminar run by Seth Godin - someone whose blog on marketing, leadership and business gets a regular look-in when I'm blogging (here, for example).It's going to be, perhaps, an odd event for a vicar to hang out at, given that it's billed as being on: Marketing, Leading and Being Remarkable - Godin will "focus on how marketers must go beyond attracting eyeballs to tightening the interconnection and deepening commitment with their clients and staff alike." Marketing..? Church..? ...but it's the next line that gives the clue as to why I'm so interested.
He'll tell us how to inspire a tribe of enthusiastic followers and lead them toward a common goal.
Tribe, in this case, takes on a semi-technical meaning which lies at the heart of his latest book and the real reason I'm so intrigued to hear him in action.It's not that I imagine that the book (or any other book for that matter) holds a set of techniques for church life, being a vicar (or anything else!), but that he's such a lively and provoking thinker about what effective leadership-in/of-community actually looks like in today's culture and marketplace.
There's so little original, stimulating, lively thinking out there on this stuff, that I'll go anywhere I'm likely to get stirred and prodded into thinking unexpected stuff about what God's called me to be and do.
Several other Christian leaders have started writing about Godin's thesis - Jonny Baker is one and I like his angle on the book and how it's set him thinking. Go read him here.
I wonder whether I'll be the only vicar there... and I wonder if I'll come away inspired, invigorated or disappointed?
I'll let you know!





